VNG Cloud's Technology Helps VTV Go "Retain" App Viewers

2022/10/13 10:55

As a producer and distributor of digital content on the OTT TV platform, VTV Digital, under Vietnam Television, has developed the VTV Go online TV viewing application to enable users to watch live or recorded TV shows on any device, anytime, and anywhere. With over 25 million downloads and 1.5 million to 2 million concurrent viewers, VTV Go faces the challenge of system overload due to high demand for transmission capacity and heavy traffic.

To address these challenges, VTV Go has partnered with VNG Cloud to implement an optimal digital data storage solution (vStorage) and a digital content distribution solution (vCDN) on the cloud computing platform. These solutions enhance data storage capacity with large storage capabilities, minimize latency in delivering digital content to users, and optimize investment and operational costs for businesses.

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Mr. Nguyen Vu Hoang, the Chief Technology Engineer at VTV Go, stated, "Strengthening the server in a short time is not possible with an on-premise solution. It requires implementing equipment procurement procedures, installation, configuration, hiring system administrators, and putting them into operation, which consumes a significant amount of time and effort. Additionally, acquiring additional equipment that is not necessary would result in wastage for businesses".

With VNG Cloud's optimized digital data storage solution, vStorage, enterprises can benefit from the Life Cycle mechanism that automates the switching between storage layers, deletion of expired data, and migration to other storage tiers, thereby optimizing storage costs. Furthermore, VNG Cloud offers free services such as traffic fees from vStorage to the internet and request fees, which helps VTV Go save on monthly expenses.

Mr. Nguyen Vu Hoang also emphasized, "Due to the increasing traffic on the VTV Go application, we recognized the need for additional solutions to enhance customer access speed and stability. We placed our trust in VNG Cloud's cloud computing solutions to alleviate the load on our origin server, optimize bandwidth, and maintain high application speed during peak traffic periods. This enables us to overcome the challenges of handling heavy program broadcasts, resulting in a seamless TV viewing experience for our users. Ultimately, these efforts contribute to retaining our loyal customers and driving towards our goal of capturing a 25% market share in the OTT TV industry by 2025".

VNG Cloud offers a wide range of digital infrastructure solutions, data storage, and digital content distribution services that cater to the needs of radio operators. With the diverse solutions and advanced features, VNG Cloud is currently serving the top three national television stations in providing reliable and efficient digital infrastructure. Moreover, VNG Cloud has pioneered the development of the vMonitor Platform, a comprehensive resource monitoring service that encompasses infrastructure, web, and application monitoring. These advantages have earned VNG Cloud the trust of VTV Go and numerous domestic radio stations.

Learn more about VNG Cloud's cloud computing solutions here.