It would be fair to say that 2023 will be a pivotal year for cloud computing. Due to the economic downturn, the demand for cloud computing services to optimize costs is increasing day by day. This means that cloud computing will continue to have a strong development trend similar to 2022, maybe even stronger.

So, what will be the trends shaping the cloud computing market in 2023? Let's find out in the article below.

1. Economic crisis is an opportunity

In 2023, Vietnamese businesses are going through an economic downturn, and IT executives can't help but wonder how this will affect their businesses and how to recover.  

However, if viewed positively, the decline of the global economy is a motivation to help businesses deploy cloud computing and an opportunity for Cloud suppliers.

There are multiple factors that drive companies to shift their data storage from on-site servers to cloud computing. It may provide more flexibility, enhance security, allow for expansion of their business, and even give a feeling of being cutting-edge. However, the most notable benefit for businesses in this time of crisis is the ability to optimize the costs of cloud services, especially when deployed with a FinOps strategy (finance operation) to manage costs for the cloud.

The transition of infrastructure to cloud computing is not easy, but it is a wise business move that will bring well-deserved benefits in the long run. In particular, cloud computing does not require an initial investment and expensive hardware maintenance costs; companies can delay the full cost until the economic situation is more favorable.

2. The shift towards sustainability is increasingly motivating companies to adopt cloud computing

In 2023, businesses will be under tremendous pressure to reduce their carbon footprint. Investors and customers closely monitor a business's performance to see if they are meeting its carbon reduction goals. Financial institutions like Blackrock are refusing to invest in companies not meeting their climate change goals. Some European countries also implement a carbon tax to encourage businesses to develop sustainably. Therefore, by 2023, efforts to reduce emissions will catalyze companies to adopt cloud computing, as it is a more sustainable option than using on-premises infrastructure.

Cloud computing is a solution that can significantly reduce carbon usage, as it transfers the carbon burden generated from data storage to a third party. Moreover, just like using buses to move around instead of personal cars, public clouds significantly reduce electricity consumption and carbon emissions, helping businesses operate more efficiently and more environmentally friendly.

3. The adoption and use of machine learning (ML) and artificial intelligence (AI)

The launch of the ChatGPT tool in late 2022 has shown how adopting AI and machine learning can bring outstanding benefits to businesses and end users. Companies can automate basic operational tasks and use chatbots to enhance customer service, increase productivity and save costs.

This trend is only in its infancy, and the potential for future development of AI is still huge. Cloud computing is the foundation to support these emerging technologies; the massive amount of data used to operate these intelligent technologies is stored in the cloud; in addition, many SaaS services are now integrated with available AI technology to help businesses deploy more quickly.

4. The rising significance of security

By 2022, the average damage caused by data breaches will have increased to $4.35 million, up from $4.24 million in 2021. Moreover, in 2023, we could predict that this level of damage will increase sharply if businesses do not seriously invest in security. Security will become a top priority in the IT industry, and cloud computing can be considered the most secure solution for businesses.

Cloud computing providers often possess in-depth capabilities and more advanced technologies in data security because this is their specialty. In addition, cloud computing solutions often have built-in essential security features such as firewalls, data encryption, or access permissions. By reducing the security burden on cloud providers like VNG Cloud, businesses can save money on security and significantly reduce the risk of cyberattacks.

5. Multi-Cloud and Hybrid Cloud options gaining traction for businesses

In 2023, Multi-Cloud and Hybrid Cloud options are gaining traction as smart options for businesses. With more and more companies realizing the benefits of moving to the cloud, the trend towards Multi-Cloud and Hybrid Cloud solutions is expected to continue.

Hybrid Cloud solutions are particularly appealing to companies that already have on-site servers that have reached redundancy. Instead of replacing these servers, cloud providers take over the management of the company's IT infrastructure. This can save a lot of time and money, and many businesses are turning to Hybrid Cloud options to reduce their IT costs.

Meanwhile, Multi-Cloud solutions allow companies to spread their IT infrastructure across multiple cloud providers, providing greater flexibility and reducing the risk of data loss or downtime. By using multiple cloud providers, businesses can also benefit from the unique strengths and capabilities of each provider, allowing them to optimize their IT infrastructure for specific needs.

The increasing popularity of Multi-cloud and Hybrid Cloud options reflects a growing understanding among businesses that the cloud is the future of IT infrastructure. As cloud providers continue to innovate and offer new solutions, we can expect to see more and more companies adopting Multi-cloud and Hybrid Cloud options to meet their IT needs in 2023 and beyond.

In conclusion, 2023 is set to be an exciting year for the cloud computing industry, with new challenges, opportunities, and innovations on the horizon. As businesses continue to seek out ways to optimize their operations and improve their bottom line, cloud solutions are gaining traction. With the right cloud service provider, companies can seamlessly integrate their existing systems with cloud-based solutions, allowing them to enjoy greater flexibility, scalability, and cost-efficiency.

If you are looking for a reliable and innovative cloud service provider, look no further than VNG Cloud. Catching up with the latest trends in cloud computing, we bring specific solutions for each problem of your business, helping to solve complex problems comprehensively. Learn more about VNG Cloud solutions here.